Purpose of the Job

Drive all marketing activities required for the success of Isha events & offerings. Devise growth plans & strategies to achieve the same. Ensure optimum allocation of resources & budget for each campaign. Responsible for planning & operationalization of each campaign across all channels including social media activity, PR & advertising efforts, email marketing, partnerships, etc. Must ensure that brand Isha is secured & strengthened at each step.

Define & own KPI / metrics for success of each event or campaign

Job Responsibilities

1. Craft strategies/approach for all teams, including Digital, Advertising, Communications, and Creative - in collaboration and consultation with various regions, stakeholders, and business owners. 2. Define conversation funnel & devise methods to improve performance. 3. Set, monitor, and report on the team & campaign goals. 4. Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, landing pages and other promotional material). 5. Develop & maintain user/market segmentation mapped onto various events. 6. Identify growth opportunities including new market segments.

Requirements