Senior Digital Marketing Manager

Isha Yoga Center
Full Time
Isha Yoga Center
Sales and Marketing

Would you like to be part of an organization driven by enthusiasm and oriented towards global harmony and individual empowerment?

The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as a home for the Isha Yoga Center. The center is dedicated to fostering inner transformation and creating a stable state of well-being in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers, and visitors. Every week, thousands of people converge at the center to seek inner peace and well-being, making it a vibrant hub of spiritual growth and activity.

Read more about Isha Foundation...

Purpose of the Job

To drive digital marketing initiatives for Isha Life

Job Responsibilities

If you live and breathe digital marketing,we want to talk to you.
We are looking for an experienced Digital Marketing Manager to develop,implement,track and optimize our digital marketing efforts across all digital channels for our online shopping website
This position will also lead,guide and coach the digital marketing team overseeing and assigning daily responsibilities.
The digital marketing manager is responsible for driving traffic to the website through organic & paid channels, device and implement a robust social media strategy,implementing SEO tasks and plan data driven initiatives.

Increase organic traffic through initiatives like optimizing pages to improve ranking for top search keywords.
Manage performance marketing
Manage PPC Marketing
Optimize to bring down cost of acquisition
Choose relevant,exhaustive and expansive keyword
Improve AdWords Quality Score
Manage and refine landing pages
Improve Repeat Rate
Divide customers in key segments
Divide monthly emailer content for all segments,work with content team for creatives
Improve key stats for emailing activity(bounce/junk/open/click rate)
Track and report key business analytics on a daily basis
Design,build and maintain our social media presence
Drive product launches
Conduct user researches
Collaborate with agencies and other vendor partners

Required Competencies

Educational Qualification : Any

Skill Competencies : Proven working experience(7-10 years) in digital marketing with consumer brands.
Proficiency in developing campaigns on social media/Google/Affiliate
Experience in optimising the budget allocated for Digital Marketing
Experience managing SEO,SEM, emailers, social media and display advertising campaigns
Highly creative with devising digital campaigns that engage,inform & motivate users.
Experience in creating design briefs for banners,landing pages & emailers.
Strong analytical skills and data-driven thinking. Knowledge of analytics tools google analytics
Up-to-date with the latest trends and best practices in online marketing analytics.
Up-to-date with the latest trends and best practices in online marketing

Experience : 7 ~ 10years

Gender : Any

What do we look for in our candidates?

Entrepeneural Spirit and an egoless nature.

Proven work ethic with utmost integrity and desire to excel and succeed.

Self motivated, passionate, empathetic and approachable.

You love to have fun, but you also take your responsibilities seriously.


Contact us

Phone: 94878 95874 / 94878 95876 / 94878 95877


Isha Yoga Center
Velliangiri Foothills
Ishana Vihar Post
Coimbatore – 641 114
Tamil Nadu, India.