Assistant Manager- Retention Marketing
Purpose of the Job
Marketing calendar: Thought-through planning of sale events throughout the month
Identifying problem statements for the business through data analysis and user insights
Designing communication and offer constructs (coupons and cashbacks) for various cohorts
Job Responsibilities
Driving growth in revenue and ARPU through most efficient strategies (keeping the cost in check) Experimentation, personalisation and automation using various marketing tools - Web Engage, Facebook, Google and other internal platforms Merchandising and home-feed management on m-web and desktop web. Keeping a check of repeat DAUs and conversion funnel to identify optimisation opportunities Proposition development through concept testing for various marketing campaigns Creating briefing and debriefing with the design and content team Monitoring the NPS scores. Ensure timely plan flawless execution of all CRM campaigns through different channels - SMS, Email, Push Notifications, In app marketing, Outbound Calling, etc. Track the performance of the campaigns on a daily basis & take corrective measures wherever required Working closely with the Tech, Category, Payments, Loyalty, Brand and Digital marketing teams to come up with the best outcomes for the users
Requirements
Educational Qualification :
Skill Competencies :
Proven record of partnering cross functionally to create personalized customer experiences
Exceptional communication skills & stakeholder management experience
Brings a consumer-centric mindset to all projects
Hands-on experience on MS Excel, business related reports /MIS
Prior experience of working in high growth start-up is a plus
Experience : 4 ~ 6years
Gender : Any
What do we look for in our candidates?
What do we look for in our candidates?
Entrepeneural Spirit and an egoless nature.
Proven work ethic with utmost integrity and desire to excel and succeed.
Self motivated, passionate, empathetic and approachable.
You love to have fun, but you also take your responsibilities seriously.
Isha Yoga Center
Velliangiri Foothills, Ishana Vihar Post
Coimbatore - 641114, Tamil Nadu - India
Contact us
Phone:94421 27000
Email:[email protected]
Isha Yoga Center
Velliangiri Foothills, Ishana Vihar Post
Coimbatore - 641114, Tamil Nadu - India