Purpose of the Job

Marketing calendar: Thought-through planning of sale events throughout the month
Identifying problem statements for the business through data analysis and user insights
Designing communication and offer constructs (coupons and cashbacks) for various cohorts

Job Responsibilities

Driving growth in revenue and ARPU through most efficient strategies (keeping the cost in check) Experimentation, personalisation and automation using various marketing tools - Web Engage, Facebook, Google and other internal platforms Merchandising and home-feed management on m-web and desktop web. Keeping a check of repeat DAUs and conversion funnel to identify optimisation opportunities Proposition development through concept testing for various marketing campaigns Creating briefing and debriefing with the design and content team Monitoring the NPS scores. Ensure timely plan flawless execution of all CRM campaigns through different channels - SMS, Email, Push Notifications, In app marketing, Outbound Calling, etc. Track the performance of the campaigns on a daily basis & take corrective measures wherever required Working closely with the Tech, Category, Payments, Loyalty, Brand and Digital marketing teams to come up with the best outcomes for the users

Requirements